Mercedes-Benz India sets a record with 19,565 cars sold in 2024, driven by TEVs and BEVs. Celebrates 200K milestone with new models, outlets, and exclusive customer perks.
New Delhi – Mercedes-Benz India has announced its best-ever annual sales performance, marking a significant milestone in its 30-year journey in the country. The luxury automaker sold 19,565 units in 2024, registering a robust 12.4% year-on-year growth compared to the 17,408 units sold in 2023. This achievement reaffirms Mercedes-Benz’s position as the most desirable luxury car brand in India.
Key Highlights:
Record-Breaking Sales Growth:
– The second half of 2024 (July-December) saw a 16% growth, while the year’s Top-End Vehicle (TEV) segment witnessed a 30% increase in sales.
– One in four Mercedes-Benz cars sold in India belonged to the TEV category, including models like the Mercedes-Maybach S-Class and GLS SUV.
Battery Electric Vehicle (BEV) Sales Surge:
– BEV sales grew by an impressive 94%, with a 6% market penetration, making Mercedes-Benz the leader in the luxury EV segment in India.
– Key models, such as the EQS SUV and Maybach EQS SUV, drove this growth, further consolidating the brand’s EV portfolio.
Milestone of 200,000 Cars Sold in India:
– Since its entry into the Indian market in 1994, Mercedes-Benz has sold over 200,000 vehicles.
– The last 100,000 units were achieved in just six years (2019-2024), reflecting the rising aspirations of Indian customers.
Expanding Horizons in 2025
Mercedes-Benz plans to sustain its momentum in 2025 with several strategic initiatives:
– New Launches: The company will introduce eight new models, focusing heavily on BEVs and TEVs, catering to evolving customer preferences.
– Network Expansion: 20 new luxury outlets are planned, including entries into cities like Agra, Kanpur, Jammu, and Patna, supported by an investment of over ₹450 crores by franchise partners.
– Collaboration with Tata Cliq Luxury: The ‘House of Mercedes-Benz’ collection will offer exclusive branded merchandise online.
Corporate Citizenship and Customer Engagement
Marking the sale of 200,000 units, Mercedes-Benz has committed ₹75 million towards road safety initiatives on highways such as Samruddhi Mahamarg and Nizamabad Corridor. Additionally, a celebratory campaign offers exclusive events for existing customers and a chance for a new customer to witness the 2025 Monaco Grand Prix.
Mercedes-Benz Financial Services
The brand’s financial services arm crossed a ₹10,000 crore portfolio in India, with every second car financed through its schemes. Innovative financing options, such as STAR Agility, are gaining traction among younger, salaried customers.
Looking Ahead
Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, remarked, “Our record sales reflect our commitment to delivering unmatched customer experiences, innovative products, and a strong focus on BEVs and luxury. We’re poised to build on this success in 2025, exceeding customer expectations.”
With a robust pipeline of products and customer-focused initiatives, Mercedes-Benz is set to continue shaping the aspirations of luxury car enthusiasts in India.
