Manoj Desai, the veteran cinema owner, has made an unprecedented decision to screen Pushpa 2 across all six screens of the iconic Gaiety-Galaxy multiplex, popularly known as G7 Cinemas, in Mumbai. This move, which Desai himself describes as a ‘risk’ is one of the boldest experiments in cinema programming in recent times.
In an interview with ETimes, Desai expressed his apprehensions, stating, “I have taken the biggest risk probably in Asia, as all the six screens of G7 Cinemas will be playing Pushpa 2. I really don’t know what will happen, but I have done it. We will know the outcome on Thursday.”
What sets G7 apart from other cinemas in the city is its decision to maintain affordable ticket prices. While other theaters are reportedly pricing tickets for the much-anticipated sequel in the thousands, Desai has capped the prices at Rs 180 and Rs 200. This strategy aims to attract a larger audience by keeping the movie accessible to all sections of society.
Meanwhile, Expectations are sky-high, and advance bookings are breaking records for Pushpa 2.
By December 1, advance ticket sales had crossed Rs 50 crore, and they are now nearing Rs 100 crore for the opening day, according to Cinetrak. With just a day left for its release, the film is expected to have a rs 200 crore opening, potentially setting a new record for an Indian film on its first day.
The outcome of this daring move will unfold as Pushpa 2 releases, leaving fans and industry insiders eager to see whether Desai’s risk pays off.
