CITYWIDE CELEBRATION: During the fall 2025 edition of London Fashion Week, the British Fashion Council will open a three-day pop-up store on Regent Street to provide crucial commercial support for the city’s emerging designers.
The store will be curated by retail veteran Ida Petersson and creative consultant Lewis Bloyce and will feature archive pieces from brands including 16Arlington, Ahluwalia, Bianca Saunders, Completedworks, Conner Ives, Helen Kirkum, Johanna Parv and Saul Nash. There will also be panel discussions, workshops, and piercings by Aurum London.
The London Fashion Week shop is part of the City Wide Celebration program, which aims to boost the visibility of fashion experiences across the capital’s prime shopping destinations such as Regent Street, Oxford Street, Soho and Covent Garden. The initiative is supported by 1664 Blanc, the Crown Estate, and partners, patrons and members of the BFC.
Caroline Rush, chief executive officer at the BFC, said: “Each season, the impact of London Fashion Week can be seen across the capital through the City Wide Celebration. We are committed to championing retail in the U.K. and are proud to see LFW continue to lead the way by opening its doors to consumers and fostering connections between brands, retailers and customers.”
Guests attending London Fashion Week will also have access to the “Not In” travel lounge at 180 The Strand, supported by Highsnobiety, and events hosted by 1664 Blanc, Alo, Morocco Kingdom of Light and Reference Point.
Other brands offering special experiences during LFW include Dylon Detergent, Pull&Bear, The Londoner, Toni & Guy, AllSaints, Battersea Power Station, Browns Fashion, Drest, Margaret Howell, Nosakhari, Pandora, Rixo and 0181 Studios.
