Lee Kum Kee, known for its wide range of sauces, has partnered with ramen restaurant chain Kyuramen to launch three new menu items to bring the flavours of Hong Kong to the United States.
Kyuramen, known for its pan-Asian approach to Japanese ramen, sees the collaboration as part of its vision of preserving Asian cultural heritage in the US.
Pork tonkatsu omurice – an omelette rice dish – has been enhanced with the Hong Kong label’s signature premium oyster sauce and black pepper sauce, delivering a rich and peppery taste.
Miso chilli crisp dry ramen incorporates the spicy kick of Lee Kum Kee’s Chiu Chow-style chilli crisp and premium oyster sauce with its miso base, delivering a deeper flavour with a touch of heat.
Kyuramen executive chef Junzo Miyajima highlighted the nostalgic touch these sauces add to the dishes.
He has created each of them to showcase the flavours of the condiments, introducing customers to new ways to experience them.
The dishes in the collaboration will be available at all 26 Kyuramen stores across the US.
The chain has restaurants in places including New York, Chicago, Boston, New Jersey, Philadelphia, Boston, New Jersey and Texas.
