Kamala Harris’s presidential campaign made an extremely shrewd move on Thursday when it gave the people what they wanted: official merchandise bearing a vintage thirst trap photo of second gentleman Douglas Emhoff.
Taking to X, Emhoff wrote: “Kamala’s campaign team tells me you liked this photo so much they made merch out of it,” and included a link to buy mugs, T-shirts, tanks, and stickers bearing an image from him at 20 years old. Emhoff had posted the photo four years ago, but it resurfaced after Harris became the presumptive nominee last month, and set the internet ablaze.
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“I need Gen z to see this picture of Kamala’s husband in the 80s and make him TikTok’s white boy of the month,” one person wrote on X last week. Said another: “Give him an English accent and there would be at least one Taylor Swift album about him.” One simply commented: “Dayum Doug! Ok now!”
Yes, just like Harris has a devoted fan-base known as the KHive, Emhoff has his own equally committed following: the D-Unit.
Incidentally, those followers include not only humans but Doug-loving nonhumans, who, unfortunately, do not currently have the right to vote.
All of which is to say: The possibilities for second gentleman merch are endless.
If you have to say it…
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