ALL TOGETHER NOW: Kaia Gerber, Son Ye-jin and Jolin Tsai front the new Valentino L’École spring 2024 advertising campaign, photographed by Mert Alas and Marcus Piggott in New York.
Posing leaning near the expansive windows at 7 World Trade Center, the view of Manhattan below, the campaign reflects creative director Pierpaolo Piccioli’s commitment to inclusivity, uniting personalities from around the globe and celebrating femininity.
“L’École is a story of feminine assertiveness, a reappropriation of the body, and an ode to its beauty,” Piccioli said. “When I thought about this collection, I had in mind the immense power of the women’s body and when it came to choose the talents who could embody this concept, I looked for strong personalities. Jolin Tsai, Kaia Gerber and Son Ye Jin were my first choice and I am very grateful they jumped in. I like to see these three women standing on the urban panorama: they are part of the contemporary world, and yet they stay true to their own vision. They are writing their own story, every single day.”
Kaia Gerber in the Valentino L’École spring 2024 campaign
Taiwanese singer, songwriter, and actress Jolin Tsai is known as the “Queen of C-pop” and is an influential pop cultural figure, selling more than 25 million records, making her the highest-selling Taiwanese female recording artist since 2000.
With 8 million Instagram followers, South Korean actress Son Ye-jin rose to fame in 2003 through “The Classic” and “Summer Scent,” followed by “A Moment to Remember” and “April Snow.”
Son Ye-jin in the Valentino L’École spring 2024 campaign
Piccioli’s spring collection, presented last October at the Beaux-Arts school in Paris with a live performance by FKA Twigs, reflected his belief in the importance for women “to be free to express themselves through their body and not to be judged,” as he explained at the time.
Accordingly, the spring collection included open-worked dresses over the briefest of skirts while three-dimensional renderings of doves, lilies or pomegranates were pieced together in soft structures, as in high reliefs on cutaway minidresses and vest tops.
This craft was highlighted in the campaign, with red, white and black the main colors.
The images also spotlight the accessories, ranging from the Valentino Garavani VLogo Moon Bag to the Locò and the VSling.
The Valentino L’École collection will be available in boutiques and on Valentino.com from Monday.
