LONDON — Jimmy Choo’s oyster-hued shoe boxes have come to life in Tokyo‘s Ginza.
The luxury brand has teamed with Harry Nuriev, the founder and creative director of interior architecture and design firm Crosby Studios, to work on Choo’s largest store in Japan and fourth-biggest globally.
The store will open on Saturday with over 3,200 square feet and two floors. The interior takes cues from the brand’s pop-up on Avenue Montaigne in Paris, with the open design floor.
The second floor is dedicated to Jimmy Choo’s men’s offerings with a double-height staircase and a denim blue room that’s meant to resemble a secret stock room with a 200-foot sofa that fits the boxed room.
Jimmy Choo in Ginza, Tokyo.
“I am so excited to be working with Harry again, bringing his artistry for invigorating and elevating the unexpected in one of my favorite cities. The space he has created for Ginza is the epitome of the beauty of simplicity. He has an art for distilling the brand essence to its purest form, playing with the utilitarian to create a glamorous and immersive experience,” said Sandra Choi, creative director of the brand.
Nuriev’s approach to the store was to turn the “back of house into a luxury retail store, paying homage to the minimalist design principles of Ginza.”
The Ginza store will also stock women’s shoes, handbags, eyewear, small leather goods, soft accessories, fragrance and a special selection of pieces from the brand’s bridal collection.
To celebrate the store opening, an exclusive capsule has been created featuring the Bon Bon handbags and the Ixia 95 heeled pumps in black satin embellished with gilded orchids.
Jimmy Choo’s made-to-order service will be available at the store, allowing incoming customers to create their own shoe or handbag.
