Gen Z and millennials’ love of soft toys is bringing some cheer to the toy industry.
Young adults adore their stuffed animals, whether they are hanging onto the battered old ones from their childhood, buying a viral 5ft (150cm) goose on TikTok Shop, or spending a premium to add to their collections of Squishmallows.
A recent Jellycat pop-up in the London department store Selfridges was filled with patrons buying fuzzy US$25 – or more – versions of fish and chips, mimicking a British takeaway shop, The Economist newspaper reported. In Asia, a furry, spiky-toothed rabbit creature called Labubu has a hold over people well into their thirties.
This comes amid struggles for the toy sector.
A report by the market research company Circana found that toy sales across the G12 nations – including Australia, Germany, the UK and the United States – declined by one per cent in the first half of 2024. That was an improvement on the eight per cent decrease in 2023, which Circana credited to purchases made by adults for themselves.
Denial of responsibility! Pioneer Newz is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.
:quality(85):upscale()/2025/01/14/647/n/1922507/a7bd307667867562180d63.34462050_.png "What Is RedNote, the App Replacing TikTok?")
