IDC (International Data Corporation) has released its Indian smartphone market share report for the first half of 2024. The results are promising, with India shipping 69 million smartphones in H1 2024, reflecting a 7.2 percent year-over-year (YoY) growth. The report drills down to the performance of the latest quarter that ended in June. Let’s see how was it and which brands took the lead.
Smartphone market dynamics Q2, 2024
- In Q2, 2024, India shipped 35 million smartphones, which is a 3.2 percent YoY growth. IDC notes this is the fourth consecutive quarterly growth.
- As for price, the average selling price (ASP) of these phones shot up by 2.8 percent YoY. But compared to last quarter, it’s a 5.6 percent decline.
- Out of those 35 million units, 27 million were 5G smartphones, or in other words, an impressive 77 percent of the total smartphone market share. However, their ASPs declined by 22 percent.
- Within the 5G smartphone market, the mass budget segment ($100 to $200) soared by 2.5 times and has a 45 percent share in the market. Redmi 13C, OPPO’s F25 Pro, Realme 12x, Redmi 12 and Realme C65 were the most shipped 5G smartphones in this quarter.
- The online market performed better than the offline stores. The latter was negatively hit because of the scorching summer in India. Its shipments dropped by 2 percent YoY in 2Q24. Meanwhile, the online shipments surged by 8 percent YoY to 50 percent share in 2Q24. Vivo at the second spot and Motorola at the fourth spot are the notable players.
| Segment | Performance | Key performers |
| Entry-level (sub-$100) | 36 percent YoY fall ↓ | Xiaomi followed by Poco and Realme |
| Mass budget ($100 to $200) | 8 percent YoY growth ↑ | Xiaomi followed by Realme and Vivo |
| Entry-premium ($200 to $400) | 42 percent YoY growth ↑ | OPPO, Vivo and Samsung |
| Mid-premium ($400 to $600) | 25 percent fall ↓ | Vivo followed by OnePlus and OPPO |
| Premium ($600 to $800) | 37 percent fall ↓ | Apple (61 percent) followed by Samsung (24 percent) |
| Super premium (over $800) | 22 percent growth ↑ | Apple (83 percent) followed by Samsung (16 percent) |
As per IDC AVP of Device Research, Navkendar Singh, the entry premium segment will see “healthy growth” whereas the entry-level segment will “remain challenged” despite efforts from brands like affordable 5G smartphones. He also claims Chinese brands will try to expand beyond the mass segment to attract users who are ready to pay up for more premium or exclusive experiences. Meanwhile, lots of marketing dollars will be used to promote GenAI smartphones.
