HSN has forged an exclusive collaboration with Harlem’s Fashion Row, naming two of the agency’s top designers to appear on the shopping platform. Beginning next month, collections from brands Megan Renee and Undra Celeste will be unveiled, followed by two more undisclosed fashion designers in the fall.
Underscoring her commitment to elevating diverse voices in the fashion industry through the collaboration with HSN, Brandice Daniel, founder of Harlem’s Fashion Row, said, “This project not only celebrates unique perspectives but also provides a new and vital platform for designers of color, extending beyond the boundaries of traditional retail. It signifies a notable advancement in the range of opportunities presently accessible to designers of color.”
The designers were feted Tuesday night at a cocktail party at the Red Rooster in Harlem.
Megan Renee x HFR will be a nine-piece collection for everyday wear with original prints. For Undra Celeste x HRF, Celeste has created a 10-piece wardrobe which the brand said is a “modern, fun and bold workwear collection that empowers all women to feel like their authentic selves.”
The new collections will retail from $49.95 for a T-shirt to $189.95 for a trenchcoat.
Megan Smith, designer of Megan Renee, added, “Each piece tells a story through unique prints and vibrant colors, reflecting the identity of a woman who embraces her power and individuality. Creating this collection for HFR x HSN has been an incredible journey, allowing me to showcase my distinct point of view on fashion.”
“Undra Celeste x HFR embodies the essence of a multicultural woman who wants to show up to work feeling like her authentic self,” said Undra Duncan, designer of Undra Celeste. “This collaboration for HSN is an exciting opportunity to share my vision of the future, where fashion becomes a statement of unyielding self-expression for every woman.”
Asked how they decided on these designers, Daniel told WWD that HFR collaborated with HSN to find designers that would resonate with the HSN customer base “based on a variety of factors including, but not limited to, the designer’s style and aesthetic and current white space in the portfolio.”
The HFR brands will appear on-air on Feb. 1 via a live remote from Harlem, where each designer will have one full hour of programming. Customers can shop their exclusive new collections on hsn.com beginning Thursday, leading into the network’s month-long celebration of Black History Month.
Bridget Love, general merchandise manager and vice president, fashion, accessories, jewelry and beauty at HSN, said, “Harlem’s Fashion Row has brought us exceptional designers with beautiful and exclusive collections that we are honored to share with our audience. This collaboration helps HSN continue to offer our customers an ever-changing mix of must-have items that reflect multiple perspectives on fashion. We are proud to support HFR’s mission of inclusivity and empowerment in the fashion industry.”
Love declined to provide sales projections but said “we feel confident in the designer’s exclusive collections and the value they add to our portfolio.”
Founded in 2007 by Daniel, HFR supports emerging talent and provides a platform for Black and Latinx designers.
