Hero MotoCorp, the world’s largest motorcycle and scooter manufacturer, has joined forces with Thums Up, India’s leading homegrown beverage brand under The Coca-Cola Company, to launch a limited-edition motorcycle
Hero MotoCorp, the world’s largest motorcycle and scooter manufacturer, has joined forces with Thums Up, India’s leading homegrown beverage brand under The Coca-Cola Company, to launch a limited-edition motorcycle: the Mavrick 440 Thunderwheels. This unique collaboration combines Hero’s engineering excellence with Thums Up’s spirit of adventure and thrill, resulting in a special version of Hero’s flagship Mavrick 440 that promises a bold, exhilarating riding experience.
A Bold Collaboration for the Daring Rider
The Mavrick 440 Thunderwheels is a meticulously crafted motorcycle that reflects the values of both iconic brands. With its distinct design and vibrant Thums Up-inspired graphics, the Thunderwheels stands out as a symbol of authenticity, independence, and courage. This special-edition bike is targeted at young consumers who crave a unique and thrilling ride, embodying the bold personas of Hero MotoCorp and Thums Up.
Available exclusively through a unique promotional campaign, the Mavrick 440 Thunderwheels can be accessed by customers who purchase and scan Thums Up’s special edition packs until November 15, 2024. This innovative approach aligns with the brands’ mission to engage their audience in an unforgettable way.
Star-Studded Campaign Featuring Jasprit Bumrah and Rishabh Pant
The launch of the Mavrick 440 Thunderwheels is supported by a high-energy advertising campaign featuring Thums Up’s brand ambassadors and cricket icons, Jasprit Bumrah and Rishabh Pant. The commercials capture the dynamic essence of both the beverage and the motorcycle, showcasing the precision and power of the Mavrick 440 Thunderwheels. With thrilling visuals, the ads aim to connect with the youth, emphasizing the bold and fearless nature of the bike.
Industry Leaders Weigh In on the Collaboration
Ranjivjit Singh, Chief Business Officer – India BU, Hero MotoCorp, highlighted the significance of this partnership, stating, “This one-of-its-kind partnership is going to be a game changer in the segment. The collaboration of two iconic brands has resulted in an unparalleled product for customers. The Mavrick 440 Thunderwheels, based on the mid-variant of our flagship Mavrick 440 motorcycle, embodies the product values of authenticity, independence, boldness, and courage which perfectly align with those of Thums Up. The new color and graphics, inspired by Thums Up, make this motorcycle stand out and are sure to captivate the youth across the nation.”
Greishma Singh, Vice President of Marketing for Coca-Cola India and South-West Asia, expressed her enthusiasm for the collaboration, stating, “We’re excited to team up with Hero MotoCorp to launch the Mavrick 440 Thunderwheels. This bike, packed with innovation and the bold spirit of Thums Up, brings our shared passion for delivering thrilling experiences to life. Together, we’re giving our customers the chance to be part of something truly special.”
A Unique Opportunity for Riders
The Mavrick 440 Thunderwheels is not just a motorcycle; it’s a statement of boldness and thrill. With its unique design, exclusive availability, and a campaign that captures the fearless spirit of both Hero MotoCorp and Thums Up, this special-edition bike is set to make waves among young riders across India.
