A Lamborghini booked now will be delivered only in 2026 or later, as the supercar maker has sold all units its Italian headquarters allocated for India. The company retails the Huracan, Urus and Revuelto in India, with the on-road price ranging from ₹5 crore to ₹10 crore.
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Ferrari, McLaren and Aston Martin are also seeing strong demand in India for their supercars. Mercedes-Benz and Audi have waiting periods stretching up to a year for their top end models such as the AMG G 63 and RS Q8, priced ₹2.5-4.55 crore on road.
In the super luxury car segment, sales had more than doubled in 2023 to 1,000 units. The industry estimates sales this year to be 1,200-1,300 units.
Stephan Winkelmann, chief executive of Automobili Lamborghini, cited a shift in “generational mindset” in India that he said has started triggering a boom in demand for luxury goods. “It’s a market which is growing,” he told ET in a virtual interaction.
India is among the fastest-growing countries in terms of ultra-rich individuals with a net worth exceeding $30 million. Knight Frank’s latest wealth report pegs the number of such people in India to reach 19,908 by 2028, from 13,263 in 2023.
However, Winkelmann also said the luxury business here is yet to grow on the level of other large markets, indicating room for growth in India. Lamborghini sold 103 units in India in 2023, up 12% from the year before.
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