Express has announced the signing of the next series of its collegiate style ambassadors as the fashion brand expands into women’s sports.
This spring, Express will partner with Jacy Sheldon and Kaia Henderson, American college basketball players for the Ohio State Buckeyes. The announcement comes as Express also partners with male athletes DJ Wagner, an American college basketball player for the Kentucky Wildcats, and Tyrese Proctor, an Australian college basketball player for the Duke Blue Devils in North Carolina.
All four players will join Express’s social-first campaign, which aims to showcase their personal style on and off the court. The collegiate style ambassadors will highlight priority products, including Express’s women’s Luxe Comfort, which includes Body Contour, and men’s Perfect Pima.
The new campaign, which launched earlier this week, will run through April and will feature on Express’s own channels, talent channels, and paid media. As Express expands into supporting female athletes and nurtures the development of the styling community, the brand aims to continue its mission of engaging and motivating style aficionados through inventive and distinctive collaborations.
