Content is everything in today’s day and age and having a robust content distribution strategy and a content distribution guide can be the difference between a successful marketing campaign and a failed marketing campaign. Before we discuss an effective content marketing distribution and content distribution strategy, let’s find out what is content distribution.
WHAT IS CONTENT DISTRIBUTION?
Content distribution is simply distributing your content to your target audience and that can be through various forms of media and various content media distribution channels. This can be from distributing your content on headers offline platforms as well as distributing it online through various ads on various platforms of social media and other places.
WHAT IS A CONTENT DISTRIBUTION STRATEGY?
The process of distributing content and the creation, planning, dissemination and execution as well as promotion of content in a planned way according to a strategy is the content distribution strategy. Your content distribution strategy should consider every factor that is necessary and find out how to distribute your content across the various medium. The content distribution strategy also focuses on distributing the content through various content distribution channels by creating a large amount of content data and distributing it according to your needs.
The content distribution strategy can only be planned and formulated after the content has been created. In order to formulate a successful content distribution strategy, the content marketing team should have an excellent idea of social media content distribution and build the content distribution strategy around it. This is also the same case with a blog distribution strategy.
Let us find out the various types of content that get distributed and where should you distribute them.
- PODCAST – Podcasts are one of the most powerful ways of distributing your content across platforms. You can choose to distribute your content on various podcast platforms such as Apple Podcasts, Google Podcasts and Spotify. You can also choose to publish your podcast on SoundCloud as well as upload it on YouTube and YouTube Music.
- VIDEO – This is one of the most potent forms of content distribution wherein you can hope to get huge returns from this distribution. Every popular platform supports video from the best content distribution place, YouTube, to every other platform like Twitter, Instagram, Facebook, Vimeo and others. You can also choose between the two approaches to sharing videos and one of them is long videos and the others are short videos. We can do an entire blog to tell you the importance and the effectiveness of short videos but in brief, short videos are the most popular forms of content consumption for the audience and you must never forget to invest in short videos.
- INFOGRAPHICS – Infographics are one of the most effective forms of content distribution wherein you can simply put out these images and these images will then draw a large audience to your website. Various image sharing websites like Pinterest are excellent platforms for infographics wherein people who are interested in this image can click directly on the image to open up your website and the blog from which this image has come.
- BLOGS – This is by far one of the oldest and one of the most successful ways of content distribution online. A well written and relevant blog is like real estate in the online world, it is going to stay literally forever and is going to increase the relevance of your website as well as create backlinks and increase the organic ranking of your website. There are in reality no downsides to blogging. One of the ways to garner an audience for your blogs is to create a newsletter and send out new blogs to the people who are interested.
Having talked about all the major forms of content distribution channels, let us now find out how to create a content distribution strategy.
- TARGET AUDIENCE – Every prominent content marketing expert as well as any marketing influencer will tell you that the first step to a content distribution strategy is understanding your target audience. Understanding your target audience is the key to the distribution of your content. For example, If your primary content is about baby toys then your target audience would be new mothers and new fathers. If you are making content about art supplies manufacturing then your target audience will be professional artists as well as people who are into art and also like to draw from time to time. In order to formulate any successful content distribution strategy, you must first identify your target audience and focus all your efforts on them because they’re going to be the base of stability for your brand.
- PLATFORM RESEARCH – After you have successfully identified your target audience, you must now figure out which is the platform they are visiting frequently. For example, if your content is baby toys then your target audience is probably new mothers and fathers and studies have shown that new mothers generally frequent Instagram to share pictures of their new motherhood and thereby you too must focus all your efforts on marketing your content on Instagram. If you are a game streamer and like to stream from time to time with Discord being your main platform, then after doing research you will find out that people really love watching game streams on Facebook and you must focus all your efforts on marketing your content on Facebook and building your content distribution strategy around it.
- PLATFORM-SPECIFIC CONTENT – One might think that one copy of the content is eligible to be published on all the various different platforms but that is a mistake. You must customize and redress your content and make it unique for each platform. There are various factors due to which you must change your content. One of the most important factors is attention span as well as aspect ratio. Let’s say you are a YouTuber and you upload videos on YouTube but if you want to upload the same video on Instagram nobody will watch it because long videos do not get publicity on Instagram. What you can do however is create short videos and Instagram Reels following the aspect ratio by cropping the original video into the aspect ratio of Reels and also posts about your YouTube channel in the aspect ratio that is found in Instagram.
- AUDIENCE REVIEWS – The best way to find out if your content distribution strategy is working is to find it out through the mouth of the actual people that matter and who are your viewers. Without letting it affect you too deeply you must always spare some time to go through the comments of each platform and find out if the audience is enjoying your content. The comment section is an excellent evaluation point to find out if your content strategy is working or not.
This was a blog about content strategy in general and how you can create an effective content strategy. Every piece of content requires a piece of writing that is compatible with the content and text is still one of the major forms of content on every platform. If you are a content creator and you are not that good of a writer then you can hire some of the best ghostwriters in India from us at Get Best Writers. We are the fastest growing and most trusted ghostwriter for hire agency in India where you can find ghostwriters for all your content needs.
