Cadbury, Britain’s best-loved chocolate company, has launched a new twist on one of their most popular treats.
The confectionery giant that makes Dairy Milk and Creme Eggs sparked a fan frenzy on social media as its latest launch was revealed.
The popular company has kicked off the year on a strong note by introducing a new version of an all-time fan-favourite treat.
Now, chocolate lovers can enjoy Mega White Chocolate Buttons, which are available at Asda.
One excited customer shared her find on Instagram, writing: “NEW Cadbury White Mega Buttons (UK) Out now!! Spotted in @asda.”
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Cadbury explained the price jump on their UK page, revealing that costs across the supply chain had risen “steeply”.
The sweets used to be £1 but now they’re up to £1.25 in shops like Asda, Sainsbury’s, Tesco, and Morrisons. Even the 110g Mini Eggs Bar and the small carton have gone up.
Cadbury said: “Making changes to the price of our products is always a last resort, however, costs across our supply chain have risen steeply.
“Core ingredients we heavily rely on, like cocoa and sugar, are a lot more expensive, while the cost of energy, packaging, and transport also remain high.”
