LONDON — Soccer is about to take over Europe this summer.
The 2024 UEFA European Football Championship, otherwise known as the Euro 2024, will take place from Friday to July 14 in Germany.
Burberry is already kicking the ball down the pitch with a soccer-themed series featuring players Phil Foden and Eberechi Eze wearing clothes from the brand and explaining what the sport means to each of them.
“Fashion is important to me and I’m so excited to be a part of this moment with Burberry. It was amazing to be able to shoot in my hometown of Stockport and to work with this iconic British brand,” said Foden, who is a midfielder with the club Manchester City.
Photographer and videographer Jack Day shot the images and videos.
Eberechi Eze
Burberry
“For me, my family and my loved ones, [we] grew up going to football, watching football — it’s something that’s been embedded from a young age. There is an element of being on the pitch that I can’t explain,” said Eze in the campaign video.
“There’s nowhere else I really experienced that type of feeling. That’s a beautiful thing about football, it doesn’t matter where you’re from, it doesn’t matter who’s next to you, you’re going to celebrate with them, it’s a deep connection,” he adds.
In Foden’s video, he speaks of the passion British people show when they’re on a soccer pitch and recalls his memories of watching the Manchester City soccer games at home with his mother.
