Bryson DeChambeau has joined the Reebok family.
The pro golfer, who jumped ship from the PGA Tour to LIV Golf, will become the official face of Reebok Golf apparel and footwear beginning in March. His team, Crushers GC, will also be outfitted by Reebok.
This move marks the brand’s reentry into the performance golf category and in March, DeChambeau will debut the Nano Golf, Reebok’s new golf shoe and a Reebok x Bryson DeChambeau co-branded apparel line is expected in the future.
The Crushers GC, which includes Paul Casey, Charles Howell 3rd and Anirban Lahiri in addition to DeChambeau, won the 2023 Team Championship and has five team victories in the LIV golf league. For the new season, the players will wear Reebok polos, outerwear, pants, shorts and golf shoes while playing. The official Crushers GC team kits will also be available for sale to the public on the Reebok website and at the merchandise tents at LIV Golf events.
“I’m proud to partner with Reebok to usher in the brand’s return to golf,” said DeChambeau. “When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit. With a great legacy in disrupting sport culture, I’m excited to see what we can do together to push the sport of golf to new heights.”
As a Reebok athlete, DeChambeau will also wear the brand while training including the Nano X4 Training Shoes and FloatZig 1. Plus, exclusive co-branded apparel expected in future seasons.
“With a rich heritage in golf, we’re excited to make our return to the sport with a new approach to grow the game beyond tradition,” said Todd Krinsky, Reebok’s chief executive officer. “Bryson has been a positive force in bringing golf to the forefront of sport culture, and we’re thrilled to continue the impact together and reintroduce Reebok Golf to a new athlete.”
Ahead of the March launch, fans can shop DeChambeau’s first curated collection, “Bryson’s Picks,” on the Reebok website.
