Holidaymakers say their ideal holiday includes seven local dishes, sipping on four cocktails and cooling down with five ice creams.
The study, of 2,000 adults, found three quarters (77 %) always enjoy their food and drink a little more while on holiday.
Getaways also typically include four sessions reading by the pool, five sightseeing trips and picking up four souvenirs to take back home.
While travellers will rack up nearly 80,000 steps over a week, or 11,305 steps daily, and squeeze in 11-activities, including day trips and sightseeing, snapping an average of 88 photos along the way.
It emerged the average holidaymaker is set to spend £1,203 per person on holidays this year – with 28% starting to put money aside for their next break as soon as their last trip has finished.
The amount spent on travel, which includes airlines, accommodation, travel agencies and cruise lines, has gradually risen over the last few years, according to M&S Credit Card data, which also commissioned the research.
The research shows travel spend is up 5% year-to-date vs the same period last year, and the number of travel transactions up by 3% over the same period.
Nic Moran, from M&S Credit Card, said: “Holiday spending has continued to increase in recent years, with many of us prioritising time away, and experiences with family and friends
” and it’s not just money that we’re investing, it’s also time, and effort spent making our trips the best that they can be.”
The research went on to find two thirds (66%) say taking at least one main holiday in the year is a priority for them but they hope to take an average of three trips during 2024, with their main holiday lasting an average of nine days.
As many as 71% go as far as to say their main getaway each year is often one of the highlights of the entire 12-months, with 81% stating that some of their favourite memories were made while on holiday.
Four in ten say it’s ‘very important’ to start saving for a holiday early, with those who do so believing it helps spread the cost (62%) and provides peace of mind (48%).
And 44% feel it gives them a welcome buffer for unexpected expenses, while 34% feel it helps with more comprehensive planning.
Thorough research (48%) was deemed the most important factor in planning a successful holiday, and 34% selected careful budgeting but 33 % think being flexible with your plans is critical, according to the OnePoll.com figures.
Nic Moran added: “Planning a break is a priority for many of us, and it’s great to know that we’re a nation of planners.
“Making a plan, including a holiday budget, is a great way to help make your holiday spending go further, as well as ensuring that you’re well prepared so that you can spend more time relaxing on your getaway, when it comes around.”
