The Bollywood Hungama OTT India Fest 2024 and India Entertainment Awards kicked off with a bang on October 3 at the Taj Lands End in Mumbai. The inaugural day featured several insightful panel discussions with prominent figures from the Indian OTT industry. On the second day of the event on October 4, Nushrratt Bharuccha and Abhishek Banerjee talked about several aspects of the film industry, growing OTT space and what does stardom mean in current times.
Bollywood Hungama OTT India Fest 2024: Nushrratt Bharuccha feels stardom is ‘volatile’; Abhishek Banerjee says characters make you stars: “When people think of Shah Rukh Khan, they think of Raj…”
Nushrratt Bharuccha said, “I have actually, of lately, started believing and feeling that just the kind of stars we have now, new generation stars – stardom is very volatile right now. For me, I think the content is the star. On one Friday, you could be a big star on any platform – OTT, films or any platform – if the content is not supported by the audiences, then your stardom becomes invisible or if it works on a Friday or any day whenever or wherever it releases, then you become a star. So, it has become very volatile. It’s not what it was before that you are a star for generations now. These are very short-lived. And it’s become difficult to actually decide the magnitude of your stardom based on the social media life you are living today.”
Adding to the same, Abhishek Banerjee said, “I think what’s happening now these days that OTT stars, especially, it’s coming from your characters. So, when the characters are becoming a hit, when they are becoming catchy, when the audiences are talking about the characters, and they sing those lines. For me, Sambha [Sholay] is also a star, Bhiku Mhatre is also a star.”
He continued, “I think that the characters, they decide your stardom. Like even for chhoti mooh badi baat but Shah Rukh Khan liye bhi Raj, everybody was talking about that, and for Mr. Bachchan, it was becoming Vijay. Yeh joh naam hain na, Salman Khan ke liye Prem, so joh woh naam hain na mujhe lagta hai woh kisi actor ko stardom ke taraf le jata hai. Jab tak ki audience aapke character ko nahi pakad payegi tab tak mujhe nahi lagta aap star nahin ho (I believe that characters play a crucial role in defining stardom. For example, when people think of Shah Rukh Khan, they think of Raj, and for Mr. Bachchan, it’s Vijay. Names like these resonate deeply. For Salman Khan, it’s Prem. I feel these character names are what elevate an actor to true stardom. Until the audience connects with your character, I don’t think you can truly be considered a star). You might be visible, you might be known to people, but not calling you with that character name, I don’t think you have gained that kind of love for your acting. That’s what I really feel, and it can come with any of the characters. That’s my perspective, and it applies to any character.”
The Bollywood Hungama OTT India Fest and India Entertainment Awards, in association with Cinema Waale Film and Television Productions LLP and Across Media Solutions, is to be held on the 3rd & 4th of October 2024 at Taj Lands End, Mumbai. Presented by TVS Jupiter, co-powered by Fujifilm Instax, Fima, Carlo Frattini, powered by Valvoline, alongside dating partner aisle, Stylish time partner Helios, comfort partner Frido, grooming partner Ikonic, and Lahori Zeera & Smoor, Radio partner Radio City, and celebration partner Heineken Silver.
Also Read: Bollywood Hungama OTT India Fest 2024: Neelam Kothari finds age-shaming ‘uncool’ & being called ‘aunties’: “To face the camera after certain age is not easy”
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