BJP: BJP tops Google ad spending during 2023 state polls, allocates Rs 19 cr for assembly elections

BJP: BJP tops Google ad spending during 2023 state polls, allocates Rs 19 cr for assembly elections

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The BJP spent the most on Google advertisements last year when nine states held legislative polls.

Google Ad Transparency data shows the BJP spent around ₹19 cr in 2023.This included advertisements during assembly elections and also on ads highlighting the achievement of the Modi government through the year. These are Youtube ads .

This year’s Lok Sabha elections will raise spending exponentially. The BJP spent ₹17 cr on Google Ads in the 2019 LS election.

The spent last year was primarily for assembly elections. For the high-stakes Karnataka assembly polls, the party spent ₹7.2 cr on Google ads. The elections went against the party.

In Madhya Pradesh, Rajasthan, and Chhattisgarh, the BJP spent 7.71 cr on Google Ads.

The KCR-led BRS stood second with an ad spend of ₹12.1 cr for Telangana assembly elections. The Congress spent Rs 4.59 crores on Google Ads and almost all of it was spent during the Karnataka election.In MP, Chhattisgarh and Rajasthan, Congress spent a paltry sum on Google Ads.

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