Audi is entering F1 to be ‘at the very front’ – CEO

Audi is entering F1 in 2026, and preparations continue at a furious pace. The firm certainly surprised the F1 world by ramping up its original buyout of Sauber. Initially, the plan was to buy just 75% of the Swiss-based team. Instead, it took 100% control.

Ironically, this followed a period of speculation that Audi was actually about to completely reverse its decision to enter Formula 1 in 2026 because of the new rules. “We discussed it intensively and decided to significantly accelerate our involvement in Formula 1,” explained Dollner to Germany’s Auto Motor und Sport.

AUDI IS ENTERING F1

Nico Hulkeberg will join Sauber F1 from 2025 in preparation for Audi’s 2026 debut. Image: Audi Press

He says Audi is not interested in being in F1 simply to make up the numbers. “With the expertise of Oliver Hoffmann, who has significantly driven the project forward since the beginning, we are confident that we can be at the front,” said Dollner.

Audi has already signed up German driver Nico Hulkenberg, who is currently at Haas. He will begin racing a Sauber next year, prior to the works rebranding a season later. Hulkenberg says another team was interested in signing him for 2025, in addition to Haas and Audi. So, what tipped the scales in the latter’s favour …?

GOOD TIMING FOR HULK

Audi is entering F1
Audi is entering F1 and doesn’t intend to tool around at the back of the pack, insists CEO. Image: Audi Press

“The timing of the whole project is very exciting to me. When Audi launches in 2026, they will have had four years to prepare,” he told Germany’s Sport Bild this week. “And this will be one of the most radical rule changes in the history of Formula 1, both on the engine and aerodynamics side of the car.

“With the long lead time, the power of Audi and the resources that a factory team brings with it, there is definitely a chance of success,” confirmed the German race driver. CEO Dollner concluded by saying: “For me, there are only two types of involvement in Formula 1 – none at all or aiming to be at the very front.” – with GMM

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