Tiffany & Co. unfurls its 2024 holiday campaign today titled, “With Love, Since 1837” starring house ambassador Anya Taylor-Joy, as she explores New York City in a snow-dusted winter wonderland.
Tapping in Tiffany’s heritage, the campaign is brought to life through visual storytelling with film and still imagery. In the ads, Taylor-Joy, the 28-year-old actress, explores New York City draped in the house’s iconic collections, capturing the essence of each collection. The campaign highlights the house’s birthplace as the location where every act of love is celebrated from timeless bonds to meaningful beginnings.
Anya Taylor-Joy in Tiffany’s holiday campaign.
Courtesy of Tiffany & Co.
The film was directed by Jonas Lindstroem, and shows the actress in a little black dress entering a door in a pared-down setting, the same vault-inspired entrance at The Landmark, Tiffany & Co.’s New York flagship. She is shown walking over the Brooklyn Bridge wearing HardWear by Tiffany designs. The film concludes with Taylor-Joy peering into the Fifth Avenue windows of the Tiffany & Co. New York store. Dreamy vintage music plays in the background as Taylor-Joy is swept into a wintery world that celebrates the holiday season.
The campaign also features a series of starry vignettes, photographed by Carljin Jacobs, where sparkling Tiffany designs illustrate the many facets of love. In one image, Taylor-Joy wears T by Tiffany, a collection inspired by New York City, while in another she is featured in Knot by Tiffany, a symbol of close connections.
Andrew Ledru, president and chief executive officer of Tiffany & Co., said, “Shot in New York City, our new With Love, Since 1837 holiday campaign is not only a celebration of Tiffany & Co.’s birthplace and illustrious heritage, but it also authentically captures the wonder and wit of the house. Our collections are symbols of love and house ambassador Anya Taylor-Joy effortlessly showcases the unsurpassed joy that can be found within every Blue Box.”
The holiday campaign will launch globally today on print, digital and social channels.
A Tiffany campaign image of Anna Taylor-Joy.
Courtesy of Tiffany
Taylor-Joy, the Golden Globe winning actress, joined Tiffany in 2021 as an ambassador taking on the T1 Collection and helped cut the ribbon at the brand’s Tokyo flagship opening. Taylor-Joy has worn Tiffany jewelry on a variety of red carpets. She took on the high jewelry baton from Gal Gadot, who was featured in a Tiffany High Jewelry campaign in 2022. In 2023, she was the face of Tiffany’s Blue Book 2023: Out of the Blue high jewelry collection.
Taylor-Joy received widespread acclaim for her role in the Netflix miniseries, “The Queen’s Gambit,” as an orphaned chess prodigy who struggled with drug and alcohol dependency. Her performance won her the Golden Globe for best Actress — Miniseries or Television Film and the Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Miniseries or Television Movie. She was also nominated for a Primetime Emmy Award for Outstanding Lead Actress for a limited anthology series or movie.
