Anthropologie has released a new spring ad campaign starring model Doutzen Kroes, photographed by Lachlan Bailey. Shot along the coast of Portugal, the ads were styled by Geraldine Saglio.
“We’re thrilled to have collaborated with high-caliber talent like Doutzen, Geraldine and Lachlan, whose extraordinary work brings the essence of our spring collection to life,” said Anu Narayanan, president of women’s and home at Anthropologie Group. “At Anthropologie, we strive to create collections that celebrate individuality and versatility, and this season is no exception. We’ve woven together new silhouettes and can’t-miss trends to create designs that empower every customer to feel confident and ready to take on anything.”
Doutzen Kroes for Anthropologie.
Courtesy of Anthropologie
Kroes, a Dutch fashion model, began her career in 2003 in the Netherlands. She was cast by Victoria’s Secret and was a Victoria’s Secret Angel from 2008 until 2014.
Key Anthropologie pieces include flowing dresses in airy fabrics, nods to Western-inspired style with fringe and leather, and feminine details that add a touch of romance. The offerings also include relaxed tailoring and versatile separates.
Anthropologie’s “Spring Anew” campaign also features a marketing strategy to engage customers at every touchpoint. The spring 2025 campaign will feature a mix of activations, including out-of-home advertising, exclusive social media content, in-store events and refreshed catalogue highlights.
Anthropologie’s spring campaign features Doutzen Kroes.
Courtesy of Anthropologie
