Scheduled for July 12, Anant Ambani and Radhika Merchant‘s wedding began with pre-wedding events in March in Gujarat’s Jamnagar, followed by the final celebrations in Mumbai, Maharashtra.Pictures and videos from the Ambani wedding have flooded social media, showcasing performances by global stars like Justin Bieber, Rihanna, and Bollywood celebrities like Diljit Dosanjh.
While the wedding expenditure is exceptionally high, it represents a smaller fraction of the Ambani family’s wealth compared to what average Indian families typically spend on weddings relative to their net worth. The estimated cost of the entire wedding extravaganza is between Rs 4,000-5,000 crore ($0.6 billion), which amounts to just 0.5 percent of the Ambani family’s net worth, according to Forbes.
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As part of the wedding celebrations, Mukesh Ambani and Nita Ambani recently organised a mass wedding for the underprivileged on July 2 at Swami Vivekanand Vidyamandir in Palghar. On July 3, Ambanis organised a spectacular Mameru ceremony- a Gujarati wedding tradition where the bride’s maternal uncle (mama) visits her with sweets and gifts.
The wedding festivities are meticulously planned, adhering to traditional Hindu Vedic customs. The main ceremonies will commence on Friday, July 12, with the auspicious Shubh Vivah, or wedding function and according to sources, guests are encouraged to embrace the spirit of the occasion by dressing in traditional Indian attire.
The celebrations will continue on Saturday, July 13, with Shubh Aashirwad. The final event, Mangal Utsav or the wedding reception, is scheduled for Sunday, July 14.
On July 5, the Ambani family also hosted a Sangeet Ceremony which saw participation by a constellation of celebrities. From pop sensation Justin Bieber’s performance to special performances by celebs, Anant Ambani and Radhika Merchant’s sangeet ceremony was a star-studded affair.
