Mackage, the Montreal-based luxury outerwear brand, has tapped Stella Maxwell and Alexander Skarsgård to be the faces of its spring campaign. It was shot by Shayne Laverdiere and styled by George Cortina.
Tanya Golesic, chief executive officer of Mackage, said Skarsgård and Maxwell are both “global talents with a clear aesthetic representative of Mackage. This is testament to extending our global reach and continued focus on innovation within the luxury market. Their strong, sophisticated presence perfectly embodies the essence of our brand, reinforcing our dedication to delivering unparalleled craftsmanship and performance worldwide.”
Maxwell said she was drawn to Mackage because of the brand’s commitment to innovation and ability to blend fashion and functionality. “Mackage effortlessly integrates into my wardrobe by offering versatile pieces that align with my style,” she added. “The brand’s attention to detail, quality craftsmanship and the ability to seamlessly transition from city streets to fashion-forward events make it a staple in my collection.”
Alexander Skarsgård modeled for Mackage’s spring campaign.
Zack Ballantine
Skarsgård said that in the world of fashion, “aligning with a brand that consistently delivers on its promise of excellence is crucial. Mackage is not just an outerwear brand; it is a pioneer in all-season innovation and protection. Their ability to seamlessly blend cutting-edge design with timeless elegance sets them apart in the industry. Partnering with a brand that values pushing boundaries and redefining standards aligns perfectly with my own ethos.”
The campaign launches Tuesday, the same day the spring collection launches on the brand’s website. Mackage was founded in 1999 and specializes in responsible leathers, down and wools.
