Aldi shoppers are saving up to £1,475 by ditching Tesco, Asda, Sainsbury’s, Morrisons or Waitrose this year, the discount retailer has claimed.
It comes after the German budget brand was named to UK’s cheapest supermarket for the 12th month in a row, beating every competitor from Lidl to Waitrose and all of the ‘big four’ in between.
Consumer magazine Which? has found that shoppers could have spent £122.92 less by switching from Waitrose to Aldi in October, while those making the swap from Tesco could have an extra £53.72 in their pockets at the end of the month for the same basket of 62 goods bought every week.
Aldi was found to be the cheapest supermarket in Which?’s comparison, totalling £111.62, while Lidl was close behind with £112.33, and Tesco came in at £122.26 with a Clubcard or £125.09 without one.
Asda shoppers would pay £125.26 for the same goods, while Sainsbury’s shoppers who have a Nectar card would pay £125.93.
For Morrisons shoppers, they would owe £128.96 if they have a More card, or £139.95 without one, while Sainsbury’s shoppers would pay £125.93 with a Nectar card and £130.79 without.
Aldi says its cheaper prices mean shoppers ditching the other supermarkets would hand customers an average saving of £1,475 over the course of a year.
An Aldi spokesperson said: “Aldi has just been named Britain’s cheapest supermarket for the 12th month in a row – with an average basket of weekly shopping costing £30.73 less than at Waitrose.
“Not only is Aldi the only supermarket to ever achieve this milestone, but the discount retailer has also reached this goal for the second time, putting it streets ahead of the competition.
“In fact, shoppers could have saved up to £1,475 on average by shopping at Aldi over the last 12 months.”
“Those who thought they might be getting a good deal when they use their Nectar or Clubcard are in for a surprise, as Which? included loyalty prices in its monthly Cheapest Supermarket price comparison, and the results still showed Sainsbury’s to be £14.27 more expensive than Aldi, while Tesco was £10.60 pricier.
“In fact, even those with the Lidl Plus app- which offers a discount on everyday Lidl prices – would have saved money by shopping at Aldi in October.”
