Aldi has shared an update to its customers who buy fresh chicken. The popular supermarket chain will introduce new packaging as part of its ongoing commitment to animal welfare.
The casing will see customers be able to buy fresh chicken, featuring a higher welfare stamp, from October 30.
All fresh chicken, which is sourced from British farms, sold at the supermarket chain will have a stamp printed on them.
Aldi, which is the fourth largest supermarket in the UK, has introduced new stock density requirements for its fresh chicken in a bid to improve the animal’s quality of life.
This will mean fresh chicken from Aldi will now have 20 percent more space than the industry standard.
Julie Ashfield, managing director of buying at Aldi UK, said: “Animal welfare is of paramount importance to us, and we’ve been working hard with our suppliers to reduce stocking density to help us improve the welfare conditions for chickens.
“We’re already one of the UK’s largest providers of chicken and we’re proud that from next week, we can offer our customers access to higher welfare chicken at our unbeatable Aldi value.”
It comes as the cheapest supermarket for September has been revealed with shoppers paying on average 27 percent less than the most expensive retailer.
Consumer champions Which? bought 59 everyday essentials from supermarket giants including Aldi, Lidl, Asda, Tesco, Sainsbury’s, Waitrose, Ocado and Morrisons to determine the results.
The cheapest supermarket for September has been revealed with shoppers paying on average 27 percent less than the most expensive retailer.
The group found Aldi to be the cheapest supermarket in the UK beating Lidl again to the title. Aldi’s total cost of the 52 items came to £102.68 with items including bread, milk and butter.
Food items were both branded and non-branded to ensure fairness across the research with special offers and loyalty schemes also included but not multibuys.
Meanwhile, Lidl’s costs came to £103.86, which was £1.18 more than Aldi, with Waitrose being the most expensive supermarket.
The Express has contacted Aldi UK for comment.
