A sensorial yet pragmatic approach for FW 24/25

For FW 24/25, kidswear enters a sensorial realm where the power of
perception is seen, heard, smelled, touched, tasted and felt. As the
understanding of neurodiversity evolves, kidswear designers explore
the future of inclusive and adaptive design. Experiences like the
sensation of a material on a child’s skin to the psychology behind
colors are now integral to the design process. As society approaches
children’s mental and physical well-being with a reinvigorated and
multi-faced awareness, the kidswear world will address how to design
mindfully and purposefully. The leading themes for FW 24/25 are
connected by the objective to ensure optimal experiences for all
children through design.

Cocoon: Neurodiverse Design

Zen-sational design is at the core of Cocoon as every aspect of
kids’ apparel, accessories, and home is considered, from how the
material feels on the skin to the emotions evoked by the color
palette. This growing category promotes mindfulness, self-care, and
healthy ways for children to express their emotions. A sense of
security and calmness is key as soft materials like cuddly fleece and
padded down are paired with a looser fit, allowing the ultimate
comfort for neurodivergent children.With consumers’ growing
expectation for multi-functional apparel, Cocoon demonstrates a
neutral-driven color palette with easy-to-layer items for a
seasonless, core collection that is also gender-inclusive.
Complementing the apparel, Cocoon footwear envelopes the foot in cozy
materials with adaptable silhouettes that allow for ease of wear.
Zen-sational accessories explore the growing fidget or stress relief
trend with items that kids can easily wear for therapeutic relief.

Erupt: Extreme Dressing

With a ready-for-anything approach, Erupt feeds the need for
never-ending transformation in adaptable garments that protect from
precarious possibilities whether it be SPF-protected garments or
rain-proof finishes. Inspired by unknowable climates and intimidating
terrains, the apparel is performance-driven with adaptive design at
the forefront. Unexpected colorways, patterns, and graphics paint a
new camouflage imagined by undiscovered terrains. Details and
materials are purpose-driven and mimic both earth and otherworldly
environments. Zip-off sleeves and hoods, removable layers, one-handed
adjustable drawstring, and more allow for more seasonless dressing and
ease-of-dress for children. Soft fleece and shearling lining provide
both comfort and warmth to apparel. Fiery brights contrast with dark,
chasm-inspired black and greys on active and outdoor-inspired
silhouettes. Accessories and footwear provide optimal function and
practicality while vibrant color combinations call to mind nature’s
breathtaking color palette.

Vignette: Rose-Colored Reverie

In Vignette, we capture a picture perfect moment in time. A
nostalgic touchpoint of blurred reality but rich in the emotions it
conjures and the senses it activates. This recontextualizing of the
past results in a parody of tradition where classic silhouettes are
injected with fun details, bringing an oftentimes humorous spin to new
yet timeless pieces. Unexpected proportions and fits on classic styles
mesh with cheeky heritage inspired details and unconventional color
usage. The reimagining of the old and new inspires a recovered craft
where the art of upcycling is both practical and inspirational. Scraps
of denim and patchwork create a melange of mixed materials that serve
as a tangible map down memory lane. As we cross reference different
eras, we also discover and embrace a co-existence of cultures that
defines a medley of new meaning and introspective context for a young
generation.