Commercial product photography comes in many shapes and sizes and each genre plays a specific and critical role in the world of commerce. Since modern business has moved online to a very large extent and with the internet playing a greater and greater role in the way business takes place, the importance of product photography has reached never before seen heights. Here, we will explore the role of product advertising photography and how 3D product photography has grown to be a preferred style of many businesses.
Photography and advertising
Advertising can be understood as a form of mass communication that is done with the idea of promoting a product, a brand, a business, a service, or an event. These forms of communication are non-personal in nature but can be tailored to target a particular demography. The history of commercial advertising can be traced all the way back to the Egyptians. Commercial advertising aims to create a specific brand image and promote and inform about a product or service with the aim of boosting sales and encouraging overall growth for the enterprise.
Before the widespread adoption of the camera, advertisement materials were drawn by hand by professional artists. It can be rightly argued that the camera has brought mammoth changes in the world of commercial advertising. Let us take a look at the role they play.
- High-quality and attractive product advertising photography helps the brand to get the customer’s attention easily and also keep them engaged. You may have realized this point when you keep staring at an amazing photograph of a brand new car in some magazine. This takes place because attractive and shiny colours are pleasing to the human eye and greatly appeal to our senses, thus drawing our attention towards them and getting us hooked.
- A consistent advertising product photography portfolio can establish a brand image as well. Brands like GoPro and RedBull have built their brand image around an image of adventure and extreme sports respectively while someone like Mercedes Benz has built their brand around luxury and finesse. Their product photography portfolio is central in conveying this image as they are the first things that a potential customer comes in contact with in their daily lives.
- A good product photography portfolio has the potential of going viral, thus generating a lot of free marketing for the brand. The concept of influencer marketing combined with superb product photography can surely increase the chances of a brand going viral overnight and thus putting them in the limelight and boosting growth.
- Good product advertising photography can influence our purchase decisions by appealing to our aspirational senses and pushing our want to fit in. It makes the perspective consumer want to purchase the product to satisfy their needs.
- They are relatively economical compared to video shoots and extensive advertisement campaigns. Many small businesses may not have the financial strength to undertake expensive advertisement campaigns, hence product advertising photography comes in handy for them.
Executing a good quality product photoshoot may prove to be daunting for a lot of people, but luckily, there are a lot of very good agencies and companies available online that can help us out with this in a professional and efficient manner. As they say, it’s best to leave it to the professionals. A well-planned advertisement campaign is just as important as the portfolio itself since they need to stand out from the crowd. A professional product photographer can help you with curating a good marketing strategy so that you can stand out from the crowd and gain greater engagement, sales, and an overall higher level of growth.
3D Product photography
The art of incorporating the third dimension in a 2D photograph is called 3D product photography. The concept is gaining a lot of traction in the field of product photography and it is pretty exciting as well. The 3D product photography price is reasonable as well, something that makes it accessible for many small businesses and startups. Let us take a look at the various benefits of this art of commercial photography now.
- 3D photography delivers a realistic touch and depth of view to potential buyers. It makes the product more appealing than flat 2D images.
- This form of photography gives an all-around view to the customers, thus helping them make informed choices.
- They help present the product in the best format possible, thus making it an attractive proportion for buyers.
- The process of creation and rendering can be executed in a time-efficient manner, thereby improving workflow.
- The 3D product photography price is considerably low when compared to other forms of commercial advertising, like videos, short films, etc.
Final take:
The modern business world is greatly driven by advertising and product photography. Technological advancements have made it possible to deliver our product message to a wider customer base, and have enabled businesses to leverage it greatly to grow at a rapid pace.
