Perfect Moment Ltd., the high-performance, luxury skiwear and lifestyle brand, is teaming with Goldener Hirsch, Auberge Resorts Collection, a mid-mountain resort in the heart of Deer Valley, Utah. Together they are creating a winter experience taking over Goldener Hirsch’s seasonal Après Chalet.
The collaboration launches Monday and will run throughout the upcoming ski season.
The takeover spans the hotel’s main lobby and stretches to the outdoor patio. Inside, two Christmas trees will be adorned with custom ornaments, such as skis, puffer jackets and Perfect Moment’s signature North Star. On the hotel’s outdoor après-ski patio, guests can lounge in Perfect Moment chairs and houndstooth patterned outdoor sling chairs, layered with sheepskin. There will also be branded throws and plush pillows. They have even created a Perfect Moment cocktail, to go with the property’s popular fondue and Bavarian pretzels.
Upon arrival, a custom Perfect Moment outdoor bar will greet guests for their après experience.
Perfect Moment and Goldener Hirsch partner in Deer Valley.
Dan Campbell Photography, courtesy of Perfect Moment
“We are delighted to welcome Perfect Moment to Goldener Hirsch,” said Jamie Miller, general manager. “Our mission is to elevate the Deer Valley experience and we look forward to bringing guests and locals a collaboration that celebrates the intersection of style and performance that reigns supreme in ski culture, while honoring the magic of the holiday season.”
Designed in the spirit of an Austrian ski chalet, the resort offers direct access to more than 2,000 acres of skiable terrain as well as warm weather outdoor pursuits. The inn has 18 rooms and suites, and an award-winning restaurant that marries Bavarian specialties with farm-fresh regional fare sourced from local Park City pastures.
“Goldener Hirsch captures the true essence of winter with its exceptional skiing, refined style, and sense of community. Infused with a traditional alpine charm with a modern twist, it resonates with our European roots, embodies the timeless character and warmth of the Alps — a true home away from home. At Perfect Moment, we share that same blend of retro ski and modernity, so this collaboration felt like a natural fit together. We’ve created a setting that feels elevated and authentic, creating a unique destination for après-ski,” said Jane Gottschalk, cofounder and creative director of Perfect Moment, which went public on the New York Stock Exchange in October 2023.
This past October, Perfect Moment opened its first retail store at 42 Crosby Street in SoHo that will operate for the winter ski and holiday season through April, as reported.
Perfect Moment has opened its first European season store in Kitzbühel in the Austrian Alps known for its world-class skiing. The store offers customers an exclusive luxury ski shopping experience and includes special in-store events designed to connect with the local Austrian Alps community.
