2024’s best sales this season

Black Friday, the sale period originating out of the US and Thanksgiving, continues to take hold in Australia. According to research from Roy Morgan, Australians are set to spend a record $6.7 billion over this period – a 5.5 per cent increase from last year. It’s also shaping up to be a time for frugal Christmas shoppers, 53 per cent of Aussies having bought gifts as of mid-October.

To help you navigate the overwhelming Black Friday sale season, we’ve curated a list of local and international retailers taking part this year, from fashion to fitness.

We will be updating this list as more sales roll in, so be sure to keep checking back.

Fashion and accessories

Are you looking for the perfect Christmas gift for the fashion lover in your life? Or perhaps a treat for yourself? Save big on some of the best clothing, shoes and accessory brands. Our top picks include up to 30 per cent off storewide at Australian eyewear brand Le Specs (until December 3), Levi’s 30 per cent off storewide and up to 40 per cent off at Michael Hill jewellers (until December 11).

Other fashion and accessory Black Friday offers worth checking out include:

  • Mejuri, 25 per cent off with a minimum spend of $150.
  • David Jones, up to 30 per cent on full-priced fashion, shoes and accessories.
  • Andie Swim, 40 per cent off storewide until December 3.
  • Calvin Klein, 40 per cent off storewide until December 2.
  • Tommy Hilfiger, 40 per cent off storewide until December 2.
  • MAISON de SABRE, up to 60 per cent off until November 22.
  • City Chic, up to 50 per cent off sitewide until December 2.
  • The Iconic, 30 per cent off selected styles until December 2.
  • Auguste The Label, up to 70 per cent off almost everything.
  • Afends, up to 70 per cent off sitewide.
  • White Fox Boutique, up to 70 per cent off.
  • Glue Store, 30 per cent off everything.
  • Gorman, further 20 per cent off sitewide.
  • Dyspnea, up to 70 per cent off sitewide.
  • General Pants, 30 per cent off sitewide.
  • Jeanswest, 30 per cent off everything.
  • Platypus, up to 50 per cent off sitewide.
  • Hype DC, up to 50 per cent off sale until December 2, and 20 per cent off storewide for 24 hours only November 29.
  • Wittner, 30 per cent off sitewide.
  • Aje, 25 per cent off until December 2.
  • Okanui, 20 per cent off sitewide, November 22 to November 29.
  • Moi Moi Fine Jewellery, 20 per cent off storewide until November 25.
  • Christopher Esber, 30 per cent off select styles and up to 70 per cent off past collections, until November 29.

Health and beauty

If you need to stock up on make-up, beauty and health favourites, look no further than these Black Friday sales. Our top picks include Merit Beauty. The make-up brand is new to the Australian market, and with 20 per cent off (until December 2), it’s the perfect excuse to try out a new product.

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