Orange Is the New Pink! Yuvraj Singh’s YouWeCan Breast Cancer Campaign ‘Check Your Oranges’ Shows Correct Representation of ‘Peau D’Orange’ Breast Cancer Awareness

Orange Is the New Pink! Yuvraj Singh’s YouWeCan Breast Cancer Campaign ‘Check Your Oranges’ Shows Correct Representation of ‘Peau D’Orange’ Breast Cancer Awareness

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October is Breast Cancer Awareness Month. While the pink ribbon is majorly identified as a symbol in the fight against breast cancer, there is so much more that we are yet to learn and discover about the disease. For instance, did you know that orange also represents breast cancer awareness? An ad campaign poster inside a Delhi Metro coach has invited backlash across the internet. The campaign in question is a breast cancer awareness ad by cricketer Yuvraj Singh’s non-profit organisation, YouWeCan Foundation. The campaign is criticised for using the word oranges to refer to breasts. “Check your oranges once a month,” reads the creatives of the ad, attempting to spread the message of the significance of early detection of breast cancer. However, the ad campaign received criticism from social media users, who slammed the organisation for poor choice of words and imagery. However, the representation is accurate. The use of oranges in cancer awareness campaigns has been common in depicting the signs, symptoms, and stages of breast cancer awareness. In addition, the fruit also represents Peau D’Orange, a French term meaning, ‘skin of an orange.’ Peau D’ Orange in the breast is a symptom of inflammatory breast cancer. In addition, if you look closely at the viral ad campaign, the oranges in the picture showcase various symptoms that call for an early detection of breast cancer. Breast Cancer Awareness Month 2024 Date, Theme and Significance: All You Need to Know About the Month-Long Observance That Raises Awareness About Breast Health.

Yuvraj Singh’s YouWeCan Breast Cancer Campaign

Peau D’ Orange Breast

The Use of Oranges Are Common in Breast Cancer Awareness Campaigns

Fruits For Cancer Awareness Campaigns

A Closer Look To the Ad Campaign Image

The Outrage Is Unnecessary

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