Filmmaker Neeraj Pandey’s Auron Mein Kahan Dum Tha released in theatres on August 2. Starring Ajay Devgn and Tabu in lead roles, the movie was an emotional love story about a couple who get estranged after the man is sentenced for committing murders. The Friday Filmworks production recently made its OTT debut on Prime Video.
EXCLUSIVE: Amid OTT release of Auron Mein Kahan Dum Tha, producer Shital Bhatia looks back at its box office performance, “It was a big lesson for us on…”
Producer Shital Bhatia from the banner got talking to Bollywood Hungama exclusively and he expressed his happiness on the film’s OTT release. “It’s an additional window that you get,” he said. “It is definitely very important. People who didn’t discover it in theatres get an opportunity to discover the same. For us, it’s trending on OTT. So, somewhere people are connecting with the film. It’s wonderful to have more opportunities to monetize your content.”
When asked if the storyline was anywhere inspired from any real person or incident, Bhatia answered in the negative. “The idea generated in Neeraj’s head. The credit goes to him. That’s how it happened, and we all backed it up. We loved the concept and felt we should do it,” he said and also added that the film’s poetic title was also Neeraj’s idea as this film is like poetry for him.
Bhatia is all praise for Ajay Devgn and Tabu’s nuanced performances. “Ajay was very excited about the project and so was Tabu ma’am. What they brought to the screen was wonderful, their intensity and craft. I think it was a perfect choice that Neeraj made. They added a lot of layers to the characters. They were not Ajay and Tabu. They transformed themselves into the characters they were playing,” he said.
Auron Mein Kahan Dum Tha didn’t work at the box office the way it was expected. Reacting on the same, Bhatia said, “It was a big lesson for us on how important marketing plays a role in getting films across to the audiences. If 100 people go to watch the film and 80 of them say that the film isn’t good, you can understand that the content has not worked. At the same time, if only five people go, then there is a problem with marketing. Somewhere we felt short on how we marketed the film. Also, the date changes didn’t help. So, somewhere I felt these were the things that we learnt.”
After starting with the iconic A Wednesday, Friday Filmworks has come up with a number of films and web shows over the years. Speaking about how they select their stories, Bhatia said, “We are storytellers. That’s what our job is – we are constantly looking for stories. Anything that’s exciting that comes our way, whether it’s from Neeraj or any other writer, if we believe in it, we back it up. There is no particular genre that one is looking at all the time. We are just looking out for good stories.”
Also Read: Shantanu Maheshwari opens up on working with Neeraj Pandey in Auron Mein Kahan Dum Tha; says, “The discipline he has towards his work is inspiring”
More Pages: Auron Mein Kahan Dum Tha Box Office Collection , Auron Mein Kahan Dum Tha Movie Review
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