Says makeup artist Natalie Dresher, “Blue eyeshadow gives chic PanAm flight attendant,” a glamorous, pond-hopping dream job in the ‘90s. (The haul from London to Cozamel is always sexier with a chilled cocktail in hand.) It also happens to be a cheeky look in 2024, whether you keep it simple with a wash of baby blue or smoke out a swipe of deep blue eyeliner with a matching shadow.
Dresher recommends the Stila Stay All Day Smudge and Set Waterproof Gel Eyeliner in Electric Lapis as the base for a nighttime look. Apply along the lashlines and use your fingers or a dense shadow brush to diffuse the edges.
Complete the look with a similar rock-n-roll blue eyeshadow like the Pat McGrath Labs Eye Duo in Dark Star 006. This shadow set has a sparkly sapphire powder and, if you want to redirect that PanAm flight into outer space, a prismatic eye gloss for a look with even more shine.
Thick Eyeliner
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Seventies-era Cher would never turn her nose up at an eyeliner moment, and in 2024, neither should you. Patinkin recommends sketching your desired shape with a pencil before going all-in with pigment. It will save you some serious heartache if you mess up.
The Haus Labs Optic Intensity Eco Waterproof Gel Eyeliner in Black Onyx glides on easily and leaves a sharp line, making it ideal for drawing on the borders of a thick wing.
Once the shape is in place, fill in the gaps with the Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in Ebony. The applicator has a sharp precision tip, but you could also use a smudge brush if you have more real estate to cover.
Monochromatic Makeup
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Though ‘70s brought us a wide variety of makeup looks, they pretty much all fell into one of two distinct vibes: One was the sparkle and excess of disco (your Donna Summers and Chaka Khans) and the other was a beachy Endless Summer (where you’d find your Goldie Hawns and Jaclyn Smiths). For the latter, a simple, monochromatic makeup look was key to looking youthful, natural, and sweet—like you were born on a beach and never left. It’s an easy trend to do in 2024: Look for multisticks that you can use on your lips, cheeks, and eyes, and use your hands to apply and blend.
If you could look up the perfect beach babe pink in the dictionary, Westman Atelier Baby Cheeks Blush Stick in Coquette would be pictured. The multistick looks great on the cheeks and lips with just a swipe or two of mascara to top it off.
The Ilia Multi-Stick’s hydrating formula is especially great for sensitive skin (thanks to avocado oil and shea butter) and comes in a few colorways that would bring the ‘70s into 2024. A Fine Romance is great for a deeper, sexier flush and Dear Ruby makes for something more cheerful.
Frosted Lips
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Imagine being at the state fair with a swirl of cotton candy on a stick. If you just barely pressed your lips to the spun sugar, you might come away with that same sparkly, frosted, baby-pink color on your lips. Luckily, Dresher says this ‘70s look is trending in 2024, so you can buy it bottled.
This gloss in Candy Sky is a dead ringer for pink sugar and has a plumping effect, so you’ll look good enough to smooch.
If gloss is too sticky for your taste, you might prefer this shimmery tinted lip balm in Sunlit Rose, which has a comfortable satin finish.
Freckles
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