Listrak, the cross-channel marketing automation solution, has expanded its Shopify app to better serve higher-growth businesses. The enhancement, which leverages AI to refine customer data and improve personalization, is designed to boost the marketing effectiveness for brands such as Sol de Janeiro, Marc Fisher Footwear and Bluemercury.
The expanded app integrates seamlessly with Shopify Server Pixel data, thereby providing marketers with a deeper understanding of customer behavior. This enables more precise targeting, segmentation and automation across email, mobile and push notifications.
Some of the notable features of the upgraded integration include AI identity resolution, which unifies customer profiles for more highly personalized campaigns. There is also an AI-powered predictive segmentation feature that delivers more tailored messages based on purchase likelihood and lifecycle stage. The upgrade has AI-driven product recommendations, which offers relevant product suggestions based on individual customer data. And there is also seamless data sync, which ensures real-time updates on customer, order and product information. Lastly, the expansion includes am automated coupon generator, which creates timely incentives for cross-channel campaigns.
“This integration transforms Listrak and Shopify into a powerful marketing duo,” said Leah Beitler, vice president of partnerships at Listrak. “We’re harnessing the power of AI to create seamless customer experiences that drive conversions and increase lifetime value.”
Listrak’s partnership with Shopify has already yielded results. A Forrester study commissioned by Listrak found that customers using the platform experienced a 45 percent increase in email revenue, a 40 percent increase in SMS revenue and 35 percent savings on marketing solution spending.
“As e-commerce personalization becomes increasingly complex, marketers need tools that deliver results,” said Ross Kramer, chief executive officer of Listrak. “Our enhanced Shopify integration provides the data, analytics and automation needed to succeed.”
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