Four out of ten coffee lovers are so meticulous about their morning cuppa they wouldn’t dare touch a coffee made by anyone else, not even by professional baristas.
This figure comes from a study involving 2,000 caffeine enthusiasts which discovered that coffee fanatics are even specific on temperature (39%), the type of milk used (33%) and the cup it’s served in (31%).
Furthermore, 36% have preferences when it comes to the type of coffee used, ranging from fine grind to instant granules. 17% take it to the next level fussing over the type of bean.
Consequently, one in five people, have declined beverages made for them by others, this includes those prepared by skilled baristas in coffee outlets.
Despite this, 31% believe that the coffee culture should be less serious with 23% of people eager to experiment more with their coffee experiences.
To jazz up their java, 30% have already added or would consider adding flavoured syrups, and 26% enjoy a dollop of whipped cream on top.
The most sought-after flavours among Brits include vanilla at 26%, chocolate at 25%, and salted caramel close behind at 23%. When it comes to being a trendsetter in taste, 14% believe they’re always at the forefront of trying new flavours.
The snack brand, OREO, who commissioned the survey, have enlisted well known etiquette expert, William Hanson, to operate as ‘Creative Director’ for a coffee-themed photoshoot to kick off its new limited edition Vanilla Latte Flavour cookies.
Behind-the-scenes footage shows William precisely measuring the crumb ratio, the height of the cookie and providing guidance to the photographer to capture the perfect shot.
Expressing his views during the shoot, Hanson stated: “As a connoisseur, I know how good coffee should be enjoyed – and there’s no difference to enjoying a coffee-inspired cookie.”
“I knew I had to bring the height of sophistication and decorum to the photo shoot – from cookie crumbs to coffee beans, everything had to be paired to perfection,” declared the style-conscious individual, highlighting the meticulous attention to detail required for the perfect shoot.
OREO UK’s Becky Latcham commented on the nation’s coffee culture, saying: “Coffee culture in the UK can often be very serious, with consumers having a preference over everything from the type of milk to the type of bean.”
She added, “We wanted to bring a touch of playfulness to the coffee break with our new limited-edition flavour.”
Latcham concluded with insight into consumer preferences: “With vanilla topping the list of Brits’ favourite coffee flavour pairings, we knew it would delight cookie and coffee fans alike.”
