It’s been five years since New York designer Sally LaPointe moved her brand’s headquarters to the SoHo corner of Howard and Crosby Streets.
Since then she’s returned to the runway (staging her spring 2024 show on the same block) and targeted the brand’s next phase of growth with the appointment of industry veteran Reese Pozgay as head of vice president of marketing. She also expanded categories (bridal; accessories via sunglasses) and has seen a rise in e-commerce traffic (and product movement) due to the uptick in celebrity dressing, with fans including Beyoncé, Sydney Sweeney, Doja Cat and J.Lo.
Oprah, too: “She’s a loyal customer now, which is amazing,” LaPointe said during a preview.
The momentum could be seen throughout her resort collection, which LaPointe said she designed as a “love letter” to her “home turf” corner and all of the diverse, amazing people and energy she sees passing on the streets.
The result melded the brand’s signature bold evening glamor with a new approach to statement daywear stemming from wholesale and customer requests. Think stretchy but sultry jersey dressing (or an asymmetric draped jersey pant); double-faced satin mini kaftan dresses over pants, and a continued expansion in denim for myriad types of customers rather than “simple T-shirts and jeans.”
For instance, the stellar Beyoncé-loved denim trenchcoat with Mongolian accents now comes in a snake print; a lightweight leopard stretch sequin, or in a garment-dyed and mineral-washed tonal copper “PDF Denim.” Her outerwear (also in new cropped proportions) was mixed with new bouclé sweaters; hot shorts (a hot-ticket item from fall), or a great new pair of cargo jeans with bulging pockets, as seen via the collection look book, also shot on her headquarters’ block and styled LaPointe.
To round out the assortment from day to night, LaPointe peppered in bold, confident partywear à la an easy sleek black jersey gown; sheer and “OG Lapointe” sequined high-shine dresses; embroidered head-to-toe electric blue looks, and slick catsuits topped with fully feathered minis.
