In 2019, Yamaha introduced the concept of Blue Square showrooms as part of this campaign, designed to offer customers a comprehensive solution for all their biking needs.
New Delhi: India Yamaha Motor (IYM) marked an important milestone in revving up its network to 300 Blue Square showrooms across India. This accomplishment reflects Yamaha’s ongoing dedication to building a strong network under the Yamaha Blue theme and offering customers with a superior end-to-end experience.
The ‘Call of the Blue’ brand campaign, introduced in 2018, has played a pivotal role in Yamaha’s journey towards enhancing customer engagement and establishing a premium image. In 2019, Yamaha introduced the concept of Blue Square showrooms as part of this campaign, designed to offer customers a comprehensive solution for all their biking needs. In these years, these premium outlets have emerged as a strong medium for customers to connect with the brand’s culture and rich racing heritage.
Beyond just a retail space, the showrooms serve as a thriving hub for customers to engage with the Yamaha’s Blue Streaks rider community, fostering interactions and exhilarating rides with like-minded individuals sharing the same passion. The “Blue” theme represents the brand’s proud racing legacy, and “Square”, symbolising a curated platform for Yamaha’s exhilarating, sporty, and stylish range of two-wheelers.
Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, expressed his excitement on this momentous occasion, stating, “It brings me immense joy to announce the successful completion of a significant milestone under ‘The Call of the Blue’ campaign. Yamaha has achieved the remarkable feat of launching 300 Blue Square showrooms across India. These showrooms epitomize Yamaha’s unwavering dedication to providing the utmost customer satisfaction and an unparalleled ownership experience. This accomplishment stands as a testament to our vision of establishing a new standard in sales, service, and customer delight in the Indian market.”
“Setting up Blue Square showrooms nationwide is a pivotal aspect of our strategy to position Yamaha as a global brand infused with a rich racing DNA. We are confident that this achievement will fuel the continued expansion of Blue Square outlets, ensuring that every Yamaha customer in India receives the distinguished experience they rightfully deserve from a globally renowned brand like Yamaha”,he further added.
