‘Happy Halloween!’: Miss International Hong Kong 2023’s dress mocked online, reminds some of ‘Demon Slayer’ character

It took seven students from the Hong Kong Design Institute to come up with the dress, but the “national costume” for this year’s Miss International Hong Kong has been largely panned by internet users since its unveiling on October 9.

Modelled by Verna Leung, who is representing Hong Kong at the final of the upcoming beauty pageant in Tokyo, Japan, on October 26, the vase-shaped outfit is supposed to “showcase not only traditional Chinese elements but … local [Hong Kong] flavours too: neon signs, night sceneries, [traditional] Chinese characters,” according to a post on the Miss International Hong Kong Facebook page.

But the response?

“Happy Halloween!” one user commented on the post. “Feel bad for the designers though. But sometimes the best design is to stick to tradition and timeless fashion! You want to represent HK well!”

Leung is a 25-year-old fashion model who also runs a pet food bakery. Photo: Facebook / @Miss International Hong Kong
Another user commented: “Maybe I have bad taste. But where is the dislike button? I prefer a normal cheongsam.”

Some even said the national costume reminded them of Kyogai, one of the primary antagonists in the Japanese anime Demon Slayer, with its pair of large circular shoulder embellishments, which feature the characters for “Hong Kong”.

Kyogai, also known as the Drum Demon, from the Japanese anime “Demon Slayer”.

Some did appreciate the students’ design though.

“Any dress would look beautiful when worn by a beauty. It is very Hong Kong, designers well done !!!!! Very eye catching! Admittedly I’d not be able to carry this dress!” one user wrote.

Leung is up against more than 70 representatives from around the world, at the end of which Miss International 2022 Jasmin Selberg of Germany will crown her successor at the Yoyogi National 2nd Gymnasium in Shibuya.

Designs for the costume, which was created by seven students from the Hong Kong Design Institute. Photo: Facebook / @Miss International Hong Kong

Leung is a fashion model who also runs a pet food bakery. The 25-year-old has received much praise from people online, unlike some of the contestants in the recent Miss Hong Kong 2023 pageant.

Hilary Chong, the champion, was harshly criticised online for not embodying the expected image of a winner, while first runner-up Lynn Wang became embroiled in a controversy surrounding a financial scandal in mainland China that allegedly involved her parents.

Miss Hong Kong 2023 winner Hilary Chong (centre) with first runner-up Lynn Wong (left) and second runner-up Lovelle Wang at the beauty pageant on August 27, 2023. Photo: Yik Yeung-man

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