KIA AMERICA EXTENDS GROWTH INTO 2025 WITH BEST-EVER JANUARY SALES

• 57,007 total units marks a 12-percent increase compared to the same period last year and sets a new record for the highest sales in January
• Forte/K4, EV6, Carnival, Telluride, and Sportage achieved record sales for January

IRVINE, Calif., Feb. 1, 2025 /PRNewswire/ — Kia America opened 2025 with the highest January sales in company history with sales of 57,007 units. This figure represents a 12-percent increase compared to the same period last year, marking the successful start of 2025 after achieving record annual sales for two consecutive years. Retail sales at Kia dealerships also set a new January record, up 10-percent over same period last year, reflecting a strong double-digit growth trend.

This strong January performance included Kia’s SUV and electrified lineup sales increasing over the previous records set in January 2024. Five Kia models set all-time January sales records: Forte/K4 (+29-percent); EV6 (+27-percent); Carnival (+22-percent); Telluride (+16-percent) and Sportage (+14-percent).

“Kia is experiencing a continuous increase in SUV sales, primarily driven by the exceptional appeal of our X-LINE models and we’re maintaining growth momentum by delighting customers with the launch of K4,” said Eric Watson, vice president, sales operations, Kia America. “Kia commenced the year with record sales characterized by double-digit growth and aims to reach new heights in the U.S. with our robust lineup of innovative ICE, hybrid, plug-in-hybrid and all-electric vehicles.”

In addition to the monthly sales performance, Kia America announced several initiatives, including:

• Kia America donated $250,000 to American Red Cross to support relief efforts for those affected by 2025 California wildfires. An additional $100,000 was raised through two live concerts which took place at the Kia Forum and the Intuit Dome on January 30^th. The concert proceeds were donated to the Fire Aid Organization and will be utilized to help rebuild communities impacted by the recent wildfires in Southern California.
• The 2024 EV9 was recognized as one of the most impactful models of 2024 by WardsAuto, earning its place on WardsAuto’s top 10 list of the most significant all-new or fully redesigned vehicles introduced last year. The EV9 was praised by Wards for its “bold design, spacious interior,” and advanced features.
• The all-new Kia K4 was one of three finalists for the 2025 North American Car of the Year (NACTOY) Awards™¹. K4’s finalist status follows back-to-back NACTOY wins over the past two years for the all-electric Kia EV6 and EV9 utility vehicles, respectively. And five years ago, the brand’s popular Telluride SUV earned the same recognition as a NACTOY finalist before going on to win the prestigious award.

*Other: Rio 0 (January 2025), 929 (January 2024), 0 (cumulative 2025), 929 (cumulative 2024) / Stinger 0 (January 2025), -1 (January 2024), 0 (cumulative 2025), -1 (cumulative 2024).

Kia America – about us 

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World’s Most Sustainable Companies of 2024. Kia serves as the “Official Automotive Partner” of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of over 775 dealers in the U.S., including several cars and SUVs proudly assembled in America*. 

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*Select trims of the 2025 all-electric EV6 and EV9 all-electric three-row SUV, as well as the Sportage (excludes HEV/PHEV), Sorento (excludes HEV/PHEV), and Telluride are assembled in the United States from U.S. and globally sourced parts. 

¹ North American Car, Utility, and Truck of the Year (NACTOY) Awards™ is a trademark of North American Car and Truck of the Year Corporation.

SOURCE Kia America