Something’s happening over at Madewell. I can’t pinpoint when exactly it started, but I know that the last two times I visited the website, I was floored by what I saw. Chic, directional pieces and ultra-elevated accessories were everywhere I looked and I found myself doing something I haven’t done in ages: I stared adding several items to my Madewell cart. Then, earlier this week, I popped into the Fifth Avenue location in NYC, and my initial impressions were only further cemented. Madewell is chic as hell right now. I found myself hoarding denim, accessories, and fun pieces from its collaboration with Lisa Says Gah to bring into my dressing room with me, and all I’ll say is I hardly left empty-handed.
Like many other “mall brands” looking to hit refresh on their offerings, Madewell is making leaps and bounds away from the aesthetic I used to associate it with, and IMHO, it’s definitely working. I’m all over it and think you should be too, so to prove it, I’m sharing every last item that has my fashion-editor stamp of approval. Below, peruse my current Madewell favorites, including a few items that are en route to my doorstep as we speak (looking at you, brown suede handbag and white barrel jeans).
Madewell
The Darted Barrel-Leg Jean in Dobbins Wash
Staring off strong with my favorite thing I tried on in store, a softer take on the barrel-leg trend that’s perfectly languid and relaxed.
Madewell
Denim Lady Jacket in Lakecourt Wash
I kid you not, I ran back to grab this chic jacket when I saw how good it looked on the girl who checked me out at the register.
Madewell
The Darted Barrel-Leg Jean in Vintage Canvas
I couldn’t resist including this wash, too. It’s the perfect summer-to-fall ecru tone.
Madewell
Low-Slung Straight Jeans in Stone Wash
Effortlessly cool is an overused term, but I think it more than applies here.
Madewell
Wide-Leg Overalls in Noreen Wash
Our time capsule from the ’90s just reopened, and we’re dredging up our overalls.
Madewell
Handwoven Leather Tote
If you told me this were a rare find from a Spanish beach town, I’d believe you.
Madewell
Pleated Sweetheart Midi Dress in Polka Dot
Made for sipping on an Aperol spritz and eating a plate of rigatoni.
Madewell
Embroidered V-Neck Bubble Top
The kind of summer top I always need to throw on with shorts, jeans, and skirts.
Madewell
Belted Slouchy Straight Cargo Pants in Garment Dye
Buy now, wear throughout the rest of the summer and well into the fall.
Madewell
Denim Crewneck Vest in Java Wash
I thought I’d seen every longline vest out there, but this feels especially fresh.
Madewell
Denim Circle Midi Skirt in Java Wash
In case you hadn’t heard, it’s going to be a very Western-influenced fall.