FamilyMart socks have redefined Japanese convenience stores, become souvenirs for tourists
Convenience stores, often referred to as konbini in Japan and offering a wide range of foods, have increasingly become a must-visit for tourists – but the experience is now extending beyond snacks to fun with fashion. Since it launched its Convenience Wear clothing brand in 2021, FamilyMart has seen its “Famima socks” explode in popularity, … Read more
