I Turned Down A Major Retailer Who Wanted to Carry My Product. Here’s Why Other CPG Founders Should Too
Opinions expressed by Entrepreneur contributors are their own. Founders often dream of being sold in Costco — but last year, when Costco offered to carry my beverage brand, O2 Hydration, I said no. It was a gut-wrenching decision. I love Costco and would love to be carried in Costco, but also I knew a terrible … Read more