French luxury brand Chanel has opted for 40-year-old Matthieu Blazy as its new creative director instead of one of the industry’s established celebrity designers.
The Franco-Belgian Blazy may be low-key but is hardly an unknown, having headed Italian brand Bottega Veneta for the last three years and being long talked about within the industry as a future star.
Now, having beaten better known figures such as Hedi Slimane to the coveted vacancy, he is set to take over the world’s second-largest luxury clothing brand in a career-defining moment.
Said to have impressed with his in-depth presentations during the recruitment process, he embodies “a new generation with sincere humility”, Chanel fashion president Bruno Pavlovsky said of his nomination.
Along with his creativity, the compliment about Blazy’s character underlined another of his perceived qualities: the lack of a huge ego in an industry famed for them.
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